Case Study

The Challenge

As one of the energy industry’s largest service providers, Universal Plant Services (UPS) wanted to unify both the company’s culture and operations. As UPS grew, expanding their range of services, the business units began to operate more like independent companies. Leadership saw an opportunity to leverage technology to create cohesiveness, improve efficiencies and reduce internal complexity between divisions. To accomplish this, they needed a technology roadmap and a consistent set of business processes, tools and applications. Knowing it would take time to achieve their business goals, they were looking for a technology partner to travel with them on this multi-year journey.

Pain Points

Lack of defined business processes

Inefficiencies between business units

Paper-based reporting tools

Service | Digital Transformation

Services + Technology


UI/UX Design

iOS Development

Web Development




Poetic developed a server migration strategy that will allow UPS’ many applications to talk to one another while being able to function independently. While it is a long-term development strategy, over time this approach will help the company more effectively manage work between business units.

Poetic’s designers created a user interface (UI) and user experience (UX) Style Guide for UPS to use throughout their suite of internal products to reduce complexity and ensure consistency across the company.

Poetic identified a new process for evaluating and determining priorities for future technology projects.

With data-backed research and A/B tested user experiences, Poetic reduced the bounce rates of visitors by 59.5% percent.  Sales funnels to the main Camden portal and individual properties became much more efficient, with more leases originating from online.

See →

Turning a 30-year-old business into a high tech startup

As one of the energy industry’s largest service providers, Universal Plant Services (UPS) offers services across all sectors of the energy industry, from off-shore drilling through refining to power generation.

The company combines the industry’s best-trained, most qualified craftsmen and technicians with the highest standards of safety and service delivery, servicing America’s offshore drilling rigs, refineries, petrochemical and chemical facilities, and energy plants.

UPS has divisions spread across the U.S. Over time, the company has added new business units and, as often happens when a company grows rapidly, they were faced with the need to manage multiple technology platforms, while providing their teams with the tools they need to operate effectively.


Original Paper Hazard Card

Job site hazards at UPS were previously recorded on paper by hand, then manually copied into a digital spreadhseet.

UPS knew developing a cohesive set of business tools and applications for the entire company – not just one division at a time -- would improve their internal processes while helping create a more unified company. The challenge would be ensuring each technology platform operated at its best while being able to share information across platforms. UPS also recognized the need for mobile applications to meet the demands of their field-based employees.

There were many hurdles to overcome:

“As we grew, we began to operate more like a series of independent companies, which made us less efficient and added internal complexity.”

Poetic and UPS sat down to look at how to overcome these hurdles. Taking a strategic approach to transforming the business, Poetic created a customized, 3-year technology roadmap focused on future processes for UPS’ business functions, such as Timekeeping, Resource Allocation, and New Job Setup. The roadmap will ultimately result in new technical solutions for the business.

After building the roadmap, Poetic kicked off several projects, including developing a mobile application for UPS employees, many of whom are located at remote customer sites around the world. To improve information flow and data sharing, the Poetic team developed a server migration strategy with the goal of allowing UPS’ communication, project management, and engineering tools to interact with each other over time.

Poetic’s designers also created a user interface (UI) and user experience (UX) Style Guide for UPS’s internal development team to use with their suite of internal products, reducing complexity and helping create consistency across the company.

“We needed to find a way to leverage technology to improve how our company functions,” said Laurie Schults of UPS marketing. “As we grew, we began to operate more like a series of independent companies, which made us less efficient and added internal complexity. Working with Poetic, we now have a set of tools and a technology roadmap designed to improve how the company operates as we continue to offer world-class service to our customers.”

UPS is still in the early stages of their business transformation. Poetic is working with UPS to build the processes and tools to create a more unified company with improved efficiencies and reduced internal complexity between business units.  They have a roadmap to follow and Poetic by their side to help them create their future.

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