The Astrie: A New Era of Living in Tucson
As the first residential community in Uptown (formerly Foothills Mall), The Astrie sets the tone for Tucson’s first urban resort village—a visionary blend of luxury, hospitality, and seamless convenience. With 157 thoughtfully designed residences above 35,000 square feet of dining and retail, The Astrie offers direct access to premier shopping, entertainment, and third places designed for work and connection. Every detail, from rooftop lounges and a speakeasy to concierge services and curated amenities, creates a living experience that is both effortless and elevated.
To bring this vision to life, Poetic stepped in to craft a brand that seamlessly integrates The Astrie with Uptown’s resort-inspired lifestyle, ensuring a cohesive and compelling identity. Through on-site discovery, strategic positioning, and creative direction, we developed a name, narrative, and visual identity that position The Astrie as the gateway to a new standard of living in Tucson. From crafting a refined brand voice to designing assets that capture sophistication and high-touch hospitality, Poetic ensured that The Astrie would launch with clarity, excitement, and a strong market presence—setting the foundation for the success of the entire Uptown development.
Words from our partners
Working with Poetic was an absolute pleasure from start to finish. Their team took the time to truly understand our vision, traveling to Tucson for a market visit and immersing themselves in the local culture. The entire process was highly collaborative, and they made us feel like true partners in the creative journey. We couldn't be happier with the outcome and would highly recommend Poetic to anyone looking for inspired, strategic branding.
Dillon Walker, Bourne Companies
Let's compose something extraordinary together.
