Asset Living Continues to Redefine Industry Standards with the Launch of Bold New Website

Poetic strategically reimagines the online presence of an industry leader

Asset Living (Asset), a leading Houston-based real estate management firm, is proud to announce the launch of its new corporate website, Through this digital transformation, Asset provides exceptional service by creating a platform to share industry-leading practices, news, and trends. The new site includes a refreshed visual identity, rich content, and highlights Asset’s unique operational approach that allows their nationwide presence to outperform market averages.

Asset worked with technology and creative partner, Poetic Digital (Poetic), benefitting from Poetic’s strategy, design, and execution processes. Through the Poetic process, Asset realized the website’s full potential while fully supporting its mission and long-term business goals.

At Asset, our goal is to be known as leaders in our industry, stewards of our communities, and champions for our partners. Creating an online platform that accurately reflects these sentiments and drives our business forward was an exciting opportunity for both Asset and Poetic,” remarked Asset Living CEO and President Ryan McGrath.

The new website centers on the visitor experience and seamlessly fuses Asset culture with expertise, anchoring the Asset brand as differentiated, relatable, and persuasive. By employing market research, competitor analysis, SEO methodologies, and stakeholder interviews, Poetic created a comprehensive strategy and design that communicates the Asset brand promise, both visually and linguistically.

"It was important for us to present visitors a clear picture of Asset’s values and proficiencies and leave a lasting impression. By solidifying the brand image and delivering engaging and informative content in an easy-to-use interface, we’re aiming to drive qualified inbound leads and boost Asset brand awareness,” stated Poetic President Sean Haynes. He continued, “Visually, the contemporary design complements Asset’s fresh perspective on the industry and celebrates their commitment to delivering exceptional value to partners across the nation.”

About Asset Living

Founded in 1986, Asset Living (“Asset”) is a Houston-based real estate management firm. With a growing portfolio of over 100,000 units  across the nation, Asset provides services to a variety of clients that include property management, asset management, receivership, and investment services for multi-family, affordable and student housing properties. Asset is a member of The Institute of Real Estate Management (IREM), and is recognized as an Accredited Management Organization (AMO). To learn more, please visit

About Poetic

Poetic is a leading technology and creative services company based in Houston, Texas. The company leverages deep expertise in application development, design, digital marketing, and project management to build strategies and technologies that allow their partners to be competitive today and define tomorrow. Poetic believes fearless innovation guided by integrity yields tangible results for its partners, employees, and communities. For more information, please visit