Children’s Museum Houston is turning 40! To commemorate this milestone, Poetic Digital was brought in to redesign its website and turn a new page on the Museum’s digital direction while staying true to its original “A Playground for Your Mind™” concept.
“On our 40th year, Children’s Museum Houston is excited to update our digital landscape to better connect to the families we serve through our all-new website,” said Children’s Museum Houston Executive Director Tammie Kahn. “With programs which change weekly and range from making slime to seeing your brain activity while playing Minecraft, we want our visitors to discover things and events on our website as they do when they walk through our doors.”
The redesigned website, www.cmhouston.org was developed with visitors’ interests in mind, including ease of navigation and mobile responsiveness. It was also strategically designed with the intention of boosting membership, CityPASS, online ticket sales and fundraising.
“We were very excited to work collaboratively with Children’s Museum Houston’s talented and passionate team. We took a strategic, data-driven approach, allowing Children’s Museum to further their impact. The new design allows diverse audiences to more deeply benefit from and engage in their museum experiences. Visually, we brought all these pieces together with the playful yet bold look of Children’s Museum Houston brand,” said Poetic’s President, Sean Haynes.
Last year alone, the Museum’s website received more than 2.4-million pageviews by more than 600,000 users combined, including international visitors from Mexico, India, Canada, U.K., China, Australia, Philippines, Brazil, and Japan. The Museum looks forward to seeing these numbers increase as it encompasses these key attributes:
“Our website is our window to the world,” said Kahn. “This is what people see first before they make it to the Museum. We want to make sure we deliver on the online experience the way it’s done so brilliantly onsite.”
TripSaavy’s 2018 Editor’s Choice Award “Best Family Attraction and Experience,” AAA 2018 Editor’s “Best Of Things To Do,” listed among Forbes, LA Times and USA Today’s “Best Children’s Museums in the U.S.,” TripAdvisor’s Certificate of Excellence “Hall of Fame,” Kids Out and About “Top 20 Places to Take Kids in Houston,” The Culture Trip’s “Top Museum and Landmark to Visit in Houston” and one of “Houston’s Must See Museums” by Travel Channel, the Children’s Museum of Houston is a Playground for Your Mind™. It is dedicated to transforming communities through innovative, child-centered learning with a vision to spark a passion for lifelong learning in all children. Founded in 1980 and housed in a whimsical building designed by internationally acclaimed architect Robert Venturi, the Children’s Museum of Houston offers a multitude of innovative exhibits and bilingual learning programs for kids ages birth to 12 years. The Museum serves more than 1,300,000 people annually and operates as a 501(c)(3) under the direction of a Board of Directors. For more information, please visit www.cmhouston.org or call (713) 522-1138. Can your mind come out to play?™
Poetic Digital is a leading technology and marketing services company, based in Houston, Texas. Leveraging our deep expertise in design, marketing, application development, and project management, we build strategies and technologies that allow our partners to be competitive today and define tomorrow. At Poetic, we believe that fearless innovation guided by integrity yields tangible results for our partners, our employees, and our communities. For more information, please visit Poetic.io.