Jewish Family Service Houston furthers its impact through modern new website

Poetic transforms the digital presence of a non-profit leader

Jewish Family Service (JFS) Houston, a premiere social service agency, is proud to announce the launch of its new website, Through this digital transformation, Poetic, a leading technology and creative services company, creates a platform capable of effectively sharing and educating users about its mission, impact, and expansive service offerings. The ADA compliant and accessible website features a high-end design that showcases a sleek, refreshed visual identity, robust and informative content, and highlights the JFS team’s unwavering commitment to strengthening family life and improving their client’s social and economic conditions.

JFS Houston is excited to update our digital landscape and brand identity to better serve our clients,” said JFS Chief Executive Officer, Linda L. Burger. “We offer such a wide array of local and transformative services and we want our website visitors to know we are here to help. Our goal is to go beyond providing information and create a website experience that empowers users to take action whenever and wherever is convenient for them. By putting tools directly in the hands of our clients, we are supporting their ability to manage their journey in a way that best fits their needs and preferences.

To develop the new website, JFS engaged Poetic Digital, a nationally recognized technology and creative firm specializing in engagement and user experience. Poetic employed a combination of market research, competitor analysis, and stakeholder interviews to develop a modern website tailored to the diverse needs of clients, families, employees, volunteers, donors, and more.

“For the JFS site, it was important for us to create an online experience that accurately represents and communicates the transformative ideals and services JFS offers. Our approach was one that was data-driven with a focus on accessibility, inclusivity, and engagement — which resulted in a design that truly embodies the JFS team’s compassionate, professional, and innovative manner,” said Poetic President, Sean Haynes.

About Jewish Family Service Houston

Established in 1913, Jewish Family Service (JFS) Houston is a premiere social service agency dedicated to transforming the lives of individuals, families and communities. JFS Houston is a United Way Agency which serves 29 zip codes in southwest Houston and members of the Jewish community throughout the city. Learn more about the JFS commitment to compassion, innovation and values that guide its work at

About Poetic

Poetic is a leading technology and creative services company based in Houston, Texas. The company leverages deep expertise in application development, design, digital marketing, and project management to build strategies and technologies that allow their partners to be competitive today and define tomorrow. Poetic believes fearless innovation guided by integrity yields tangible results for its partners, employees, and communities. For more information, please visit