Turning Tiger Towne into 864 Clemson
Clemson, SC, is home to a competitive student housing market shaped by Clemson University’s growing enrollment. Now, properties must find innovative ways to stand out in a landscape saturated with traditional Tiger-themed branding.
The Challenge
At Clemson University, the iconic tiger paw and bold purple-and-orange colors dominate the campus and surrounding community. But in a competitive student housing market, how do you break through the noise? With enrollment steadily increasing and a moratorium on new student housing developments close to the university, the pressure to differentiate and captivate students has never been higher.
This property, offering spacious townhomes designed as an escape from the concrete jungle, needed a rebrand that resonated with Clemson students while offering something deeper and more engaging than the familiar colors and mascots.
Our Approach
Poetic’s creative team worked on an expedited timeline to deliver a standout brand identity that balances Clemson pride with fresh, modern aesthetics. Through research into enrollment trends and student preferences, we identified a core theme: elevating the student experience beyond the expected.
- Naming Strategy: We created a name that evokes sophistication, warmth, and individuality—positioning the community as the go-to housing option for those seeking a better balance between campus energy and quiet, stylish living.
- Visual Identity: Inspired by Clemson’s heritage but breaking free from traditional color palettes, the new branding offers a sleek, inviting look that appeals to students’ desire for personal expression while feeling connected to their university experience.
- Implementation: Poetic delivered a cohesive brand identity package, including signage, digital assets, and a style guide to ensure a seamless rollout.
Words from our partners
Let's compose something extraordinary together.
