The AMLI Story

AMLI was founded in 1980 as a private real estate development, management and investment company and quickly became one of the leading multifamily real estate companies in the US.

AMLI is focused on the development, acquisition and management of luxury apartment communities across the United States and is committed to customer service and providing its residents a worry-free, high-value living experience.
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The Challenges They Were Facing
AMLI needed a partner to help them update their website to be more reflective of the quality of their brand with enhanced content including videos, reviews, and real-time chat capability.  They were also looking for better integration with their Property Management System and access to vital web analytics to improve their business operations. They also needed a plan for the development of a future, secure web portal for their investor community.

Finding a Solution
To accomplish these goals, AMLI selected Poetic as their technology partner. The two companies sat down and mapped out a strategy and plan for improving AMLI’s online capabilities and Poetic provided the following support:

• Design and completion of a new website reflective of the AMLI brand, which includes improved property information, a rich variety of imagery, video content, career opportunities, blog content, online reviews, real-time chat for customers, the ability to schedule property tours and other important information for visitors.
• Integration with multiple Property Management Systems for up-to-the-minute market information
• Google Tag Manager capabilities which will allow AMLI to gather valuable website analytics, including how visitors are using the website, simplifying the process of improving the site
• Transition from a Wordpress blog to a new design that would ensure a consistent look and feel and navigation with the company’s new website
• A roadmap for a future investor portal to meet the needs of AMLI’s investor community.

“We were looking for a partner that understood our goals and that would have the vision to help us transform our online presence, providing the kind of user experience that would be consistent with our brand while giving us access to important usage data,” said a AMLI representative. “Poetic has been an outstanding partner, working with us to redesign our website, improving functionality, increasing access to information for our customers, and ensuring when clients visit us online, they experience the AMLI brand at every step along the way. We are delighted with the results.”
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By teaming with Poetic on these initiatives, AMLI now has an updated website reflective of the quality and luxury associated with their brand. They also have access to vital web analytics to help them make key business decisions and improvements, while providing customers with an outstanding online experience. These projects will help AMLI fulfill its mission to "Provide an Outstanding Living Environment for Our Residents."   The Poetic team is looking forward to partnering with AMLI over the long term and providing the resources and expertise needed to help them continue to succeed.