Case Study

The Challenge

Creating an IoT App for Sustainable Energy

A leading utility company approached Poetic with a unique innovation challenge: How could they engage a target audience of analytics-driven, environmentally-conscious home energy users? Poetic collaborated to build a comprehensive Digital Product Strategy, alongside a Customer Acquisition strategy, Branding, and Design. Poetic then developed an IoT platform and Mobile App on this concept and released a solution.

Pain Points

Engaging a target audience of analytics-driven, environmentally-conscious home energy users.

Extracting value from the energy grid during peak demand.

Integration of the application with popular third-party home smart thermostats, like Ecobee and Google Nest.

Development of a comprehensive digital product strategy, customer acquisition strategy, branding, and design.

The need for a breakthrough in market segmentation and technological innovation.

Service: Digital Transformation

Skills + Technology

IoT (Internet of Things) platform for smart device management and communication.

Mobile App Development using React Native for cross-platform compatibility.

Cloud-based platform for scalable and secure data management.

API development for communication between the mobile app, IoT platform, and third-party devices.

Middleware to enable seamless integration and communication between various system components.

The Solution

An unprecedented app enabling customers to extract value from the energy grid by automating their smart thermostats during peak demand.

This consumer-level Demand Response for the electric market represented a breakthrough in market segmentation and technological innovation. The application integrated with popular third-party home smart thermostats, such as Ecobee and Google Nest.